Abacus GetThere Green allows organisations to integrate environmentally-focused travel policies such as carbon emission data, supplier green status and deliver relevant messaging at the point of sale. These messages can serve to educate travellers about the carbon footprint of their journey and impact choices they make in the booking process.
These messages will help educate travellers about their carbon footprint, lead companies to implement greener policies and ultimately, drive the use of eco-friendly suppliers.
Abacus GetThere Green has three key components:
- Integration of Carbon Data – Corporations can embed a carbon calculator into the booking process, helping travellers track their emissions
- Supplier Designation – Companies can designate certain air, auto, hotel and rail suppliers as a “Green Partner” and highlight them as such on the screen travellers use to peruse trip options
- Dynamic Messaging – During the booking process, organizations can use Abacus GetThere’s recent technology to share anticipated emissions between city pairs, or merely to point out which suppliers and/or properties in a given destination are sustainable
How It Works
Abacus GetThere informs travellers of their individual carbon footprint at the point-of-sale through a combination of Abacus GetThere dynamic messaging functionality, configurable travel tool labels, configurable air displays and negotiated hotel uploads.
Dynamic Messaging is an industry-first solution that allows travel managers to deliver timely market and vendor-specific notes to travellers as they shop online to book a trip. In the case of Abacus GetThere Green, travel managers can drive the use of eco-friendly suppliers with a relevant message right before the user views a list of travel options.
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